57d28db3568e446c9006e976dc45af0a

The Missing Piece of Your Patient Recruitment Puzzle

Thu, 20 Jul 2023 20:59:45 GMT

Discover the missing piece in patient recruitment, retention, and population diversity in patient recruitment.

We all know that the elephant in the room for clinical research studies is patient recruitment in general, along with patient retention and population diversity. In addition, increased competition for patients between study sites has become a challenge as well.

Recently, PPD, Thermo Fisher Scientific’s clinical research business, surveyed more than 150 decision-making leaders at pharmaceutical and bio tech companies around the globe to collect key insights on the state of the evolving drug development industry. (1)

Their number one key takeaway: “Patient recruitment, including patient retention and population diversity, tops the list of challenges that 55% of respondents face. One respondent shared that clinical studies are becoming larger, longer, and more complex, leading to increased competition for study centers and individual patients.” (2)

Another specific issue mentions: “Challenges in clinical research recruitment come from several places, both participant facing, and relating to the design of the trial itself. One of the major issues is a lack of communication and presence – both internally and as outreach to the public from the clinical world. ” (3)

In the same survey, PPD also gained insight into the top five opportunities areas for drug developers. The third ranking opportunity out of 5 was:

Thirty-nine percent of the respondents felt that “the ability to recruit/engage patients via digital/DCT” is a top opportunity.” (4)

Synchronize the Missing Piece of the Puzzle

In this business the only thing that all parties need is enrolled patients. CentricGEO™ is the missing piece of the process in reaching patients and having them screened for potential enrollment . Sites, networks, and pharma have numerous options to contribute to the recruitment process, which must be synchronized end-to-end to bring the full potential of the entire process.

Relying on one step in the process does not bring the enrollment program to its full potential. CentricGEO™ can be coupled with other programs in the process of identifying potential patients, location, demographics and more. In my view, this was the missing link - to have all technology, recruiters, outreach etc. working in concert, not sequentially, to meet or exceed enrollment targets. No one piece in the process can make or break the overall recruitment vision. Adding CentricGEO™ brings the ability to locate potential patients where they are and send the pre-screened data to the recruiters onsite. The added benefit that CentricGEO™ provides is scalability to brand within the overall strategic marketing vision for the business advancing clinical studies and bringing new therapies to market faster . There is no limit to the scope of CentricGEO™.

What if…

You could reach hundreds of thousands of people in weeks exactly where they are – checking out at the grocery store, pumping gas, swiping on their phone, watching streaming television, or even on digital billboards and buses all while expanding the brand and recruiting potential patients simultaneously – with no PHI?

You could target specific underserved areas anywhere on the globe furthering outreach to all populations?

You have a study specific landing page with your logo going straight to your recruiters by the thousands in the correct therapeutic area and study ?

You could geotarget and geofence specific households and the ability to view where they saw your message and even what device they used to see the brand and study nearest to them?

·You reach thousands or more people in a very short amount of time staying within your budgetary requirements ?

This missing piece results in increased screenings over time by reaching thousands of potential patients t o assist your overall recruiting strategy while also increasing YOUR brand recognition ?

At CENTRICIA, we fulfill the third ranking survey opportunity by having the ability to recruit/engage patients via digital/DCT. We reach patients where they are and specialize in effective digital strategies for research health campaigns reaching diverse population groups with our platform CentricGEO™.

Learn how our expertise and platform can benefit you – contact us anytime.

Web Article Source (1 – 4): The Editors of the Insights Hub, PPD Clinical Research business of Thermo Fisher Scientific, December 19, 2022, [www.ppd.com/blog/challenges–opportunities–om=–clinical–trials], July 19, 2023.

Leading with purpose and authenticity through the power of inclusive marketing & advertising campaigns starts within our organization.

Mon, 06 Mar 2023 21:40:18 GMT

Diversity, Equity and Inclusion at CENTRICIA

CENTRICIA recognizes that the sustained success of our business is dependent on the capability and performance of employees and relationships with key partners, customers, suppliers, and the communities within which we serve. As such, we have a genuine commitment to and continued focus on investing in embracing diversity, equity, and inclusion (DEI) initiatives within and outside of our organization - as an essential element of our innovation strategy. Diverse thoughts and actions are contagious, and they add significant value to the ideation process in marketing and advertising.

We take a holistic view of diversity that is anchored around diversity of thought, with difference (what makes people similar or different from one another) recognized and valued in its broadest sense, including:

Employee experiences and capabilities
Family and cultural heritage
Partner/customer diverse backgrounds

It is within these broad categories that we summarize the uniqueness that everyone brings to our business. Greater diversity enables the opportunity for employees to broaden perspectives and approaches. This enrichment of our workforce will continue to build on our business capability, increase the potential for new ways of thinking, strengthen overall business decision making and support our ability to understand and engage with our diverse customer base.

Commitment to Diversity, Equity & Inclusion (DEI) in Advertising Practices

At CENTRICIA, we are a culture of creativity. We strive to deliver the best in diverse and inclusive advertising campaigns reaching the populations that in the past have been underserved and underrepresented. We constantly evolve to understand our changing audiences – and remember that diversity extends beyond race or ethnicity alone. We believe that promoting our customer’s brand image requires defining and communicating with audiences as individuals including people of all ages, socioeconomic backgrounds, races, and genders.

Our digital media campaigns strive to add even greater diversity through developing and serving ads to:

Individuals with disabilities, such as physical, learning, and speech
Individuals with various religious affiliations such as Buddhist, Muslim, Jewish, and Christian, among others
People of various heights and weights, as opposed to only models of a certain body type
People of various socioeconomic backgrounds, representing all consumers, not just those from a certain income bracket
Individuals from various geographic locations, targeting a global customer base including underserved neighborhoods and populations.

Practical Application

CENTRICIA’s approach to ensuring an inclusive and diverse environment is built around:

Our aspirations to build a high performing culture that enables and values diverse ideas, in turn creating broader business opportunities and stronger business outcomes
Continued focus on organizational development and recognition of the degree to which diversity is critical to business success
Maintaining a strong alignment between our workforce and the customer base we serve
Remaining current regarding opportunities and challenges in all markets

This approach will be practically applied across our business by:

Ensuring our recruitment and selection, development and talent management approaches have specific process steps to include and evaluate diversity, against business objectives
Encouraging the development of sustainable/transferable employee experiences and capabilities
Enabling the business to build deep and wide talent pools for the industry and communities within which we operate
Create a mix of different communication strategies to reach all people through diversity marketing and advertising techniques

Review and Measurement

At CENTRICIA we believe an inclusive working environment delivers the strongest business performance and that to be sustainable, this inclusive approach must be integrated into business operations. We will strive to continue establishing measurable objectives for achieving diversity and annually monitoring progress through:

Review the effectiveness and relevance of this policy
Consider CENTRICIA’s workforce composition and note key insights and activity being taken to ensure strong alignment to the CENTRICIA approach and practical application
Provide an evaluation of our performance with respect to this policy, including the approaches and measurable objectives and the progress towards achieving those objectives.
Practice and recognize that diversity marketing is an ongoing process
Listen to our customers points of view and feedback during and after executing campaigns
Empower customers to create content that provides an honest reflection of diversity
Map out customer journeys and experiences
Employee a diverse marketing and support team
Prioritize and make data-informed decisions through MARTECH software

Reaching the Healthy Population - Targeted Solutions to Reach Patients & Providers

Tue, 30 Aug 2022 19:48:44 GMT

Revolutionizing patient education, innovation and targeted healthcare messaging.

Health condition education has come a long way. Everyone is taking charge of their own and their families health. Mobile devices and streaming audio, connected TV, and digital out of home ads are a crucial tool, particularly for less-understood symptoms, conditions and ultimately diseases. And especially for those affecting small patient populations.

The question isn’t whether research and health and wellness groups are using programmatic advertising; it’s whether you are using ONLY programmatic advertising. Moving past social media advertising and it's lack of transparancy and credibility is crucial for via health media vs. misinformation.

CENTRICIA reaches all populations and has access to Health Media Network's (HMN)'s premier in-office communication tools and premium video content to educate, entertain, prepare and inspire people to embrace healthy living every day. HMN has over 6,000 screens at point of care locations, such as medical and lab waiting room screens located nationally, across the top 200 DMAs.

Coverage:

HEALTH MEDIA NETWORK (HMN)

Digital Screens 6,000+

4-week Impressions 30M+

Markets Reached 200

We also added PatientPoint who pioneered the point-of-care marketing industry, revolutionizing patient education, offering innovative, customized and targeted solutions to reach patients and providers. Access digital screens positioned in waiting rooms at doctor’s ofﬁces, providing a unique opportunity to connect with patients.PatientPoint pioneered the point-of-care marketing industry, revolutionizing patient education, offering innovative, customized and targeted solutions to reach patients and providers. Access digital screens positioned in waiting rooms at doctor’s ofﬁces, providing a unique opportunity to connect with patients.

Coverage:

PatientPoint

Digital Screens 16,600

4-week Impressions 140M

Markets Reached 207

And ScreenVerse Health - A leading network of state-of-the-art digital screens in pharmacies and doctors’ ofﬁces delivering a customized approach to connecting clients with consumers.

Engaging the consumer along the path to purchase with health-conscious consumers within the high-trafﬁc areas of doctors’ ofﬁces and pharmacies.

Coverage:

ScreenVerse Health

Digital Screens 2,235

4-week Impressions 22.3M

Markets Reached 65

Now is the time to reach the healthy population of today that are taking charge of their health.

Reaching Special Populations For A Migraine Study

Thu, 28 Jul 2022 19:45:36 GMT

Programmatic advertising campaign increases migraine study and clinical trial site awareness in first two weeks.

BACKGROUND

CENTRICIA developed and implemented an ad campaign aimed at raising awareness of a migraine clinical trial utilizing it's in-house programmatic advertising platform, CentricHEALTH.

OBJECTIVE

The objective of the campaign was to create awareness for the migraine study and increase traffic to the study landing page along with the research site location where the trial was taking place. In order to reach potential participants where they are, we utilized mobile, connected TV (CTV) and streaming audio channels along with specific microtargeted audiences in specific geographic locations.

STRATEGY & TACTICS

To receive the full report including strategy, tactics, and metrics, contact us :

https://www.centricia.co/health

RESULTS

Overall website traffic increased by 123% from the previous two weeks with page views increasing by 75%. The mobile device visits increased by 241% and desktop visits by 51%. The top visitor location switched from Virginia to Oklahoma and top page visited moved from Home page to Enrolling Trials. The most impressive percentage increase is the Enrolling Trials Page views which increased by 285%, from 86 views to 331 views.

The campaign provided in the first two weeks of running (which included a holiday), a substantial lift in website activity specifically increasing the desired areas intended by the targeting tactics we utilized including: targeted geolocation advertising in the OKC region with specific geofencing targets areas as well as utilizing health micro-targeting audience data specifically targeting the migraine/headache data points with a mobile display ad.

Find Patients Where They Are - CentricHEALTH

Fri, 22 Jul 2022 18:25:31 GMT

At CENTRICIA, we specialize in effective digital strategies for clinical research recruitment campaigns reaching diverse population groups - CentricHEALTH.

Omnichannel approach
Reach patients where they are on mobile devices, streaming audio, connected TV (CTV) and digital billboards. Learn more: CentricHEALTH
Precise targeting location-based campaigns
Reach potential participants and patients by exact location, day and time, interests and demographics. Further target with our expansive health audience segments. We highly personalize the ad messages to reach these segments increasing indication and study awareness and call to action.
Experienced clinical research marketers across various indications
Our experience includes IRB approved programmatic campaigns across various indications including migraine, RSV vaccine, depression, and more.

Let's get in touch soon to learn more about your recruitment and marketing goals. Contact us for a free quote at info@centricia.com or complete the form on our website

57d28db3568e446c9006e976dc45af0a

The Missing Piece of Your Patient Recruitment Puzzle

Discover the missing piece in patient recruitment, retention, and population diversity in patient recruitment.

Leading with purpose and authenticity through the power of inclusive marketing & advertising campaigns starts within our organization.

Diversity, Equity and Inclusion at CENTRICIA

Reaching the Healthy Population - Targeted Solutions to Reach Patients & Providers

Revolutionizing patient education, innovation and targeted healthcare messaging.

Reaching Special Populations For A Migraine Study

Programmatic advertising campaign increases migraine study and clinical trial site awareness in first two weeks.

BACKGROUND

OBJECTIVE

STRATEGY & TACTICS

RESULTS

Find Patients Where They Are - CentricHEALTH

At CENTRICIA, we specialize in effective digital strategies for clinical research recruitment campaigns reaching diverse population groups - CentricHEALTH.

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